Notus is a cutting-edge platform powered by AI, providing in-depth weather impact analysis. It helps businesses grasp and predict how varying weather conditions influence their products across different sectors. By utilizing vast historical weather data combined with real-time AI-driven forecasts, Notus delivers comprehensive insights into weather effects at a detailed level, including specific products and regions down to postal codes. This enables businesses to automate advertising strategies, adjust budgets based on weather patterns, and optimize long-term plans through predictive analytics. The result is improved marketing effectiveness, increased gross margin return on inventory investment (GMROII), and fewer instances of stockouts.

Some key applications of Notus:

• Analyzing the influence of weather on product demand across various sectors.
• Automating ad targeting and budget modifications in response to weather shifts.
• Enhancing long-term business strategies with predictive weather impact data.
• Minimizing uncertainties and enabling proactive weather-related responses.