MarketMuse is an AI-powered platform designed to improve content strategies by offering insights into topic expertise, content deficiencies, and areas for optimization. It provides tools for content research, planning, and refinement, allowing users to produce well-rounded and competitive content. MarketMuse evaluates current content and competitor information to pinpoint areas of improvement and recommend topics that can elevate search engine rankings. Its features include content briefs, topic modeling, and real-time optimization recommendations, all focused on enhancing content quality and results.

Some of the ways MarketMuse can be used:

• Crafting data-driven content strategies.
• Detecting content gaps and potential opportunities.
• Generating detailed content briefs.
• Enhancing existing content to improve SEO performance.
• Analyzing competitor content to guide content development.