HubSpot AI, also known as ‘Breeze,’ is a comprehensive set of artificial intelligence tools integrated into HubSpot’s customer platform. It includes features like AI Assistants, Copilot, and AI Agents that optimize tasks across marketing, sales, and service areas. These AI-driven tools aid in generating content, enriching data, automating workflows, and managing customer interactions, allowing businesses to offer tailored experiences on a larger scale. With capabilities such as AI-based content generation, summarization, and predictive analysis, HubSpot AI boosts productivity and efficiency for teams interacting with customers.

Here are some examples of how HubSpot AI can be used:

• Automating the creation of content for marketing initiatives.
• Improving customer support with AI-powered chatbots and response recommendations.
• Simplifying sales processes with predictive lead scoring and data enhancement.
• Producing reports and insights using AI-driven analytics.
• Customizing customer engagements on a large scale.